- Our Expertise
Social Media That Actually Builds Something.
Posting content into the void is not a social strategy. IBD builds social media presences that serve a real business purpose — growing your brand, engaging your audience, and generating results you can measure.
Service Overview
There are two kinds of social media management: the kind that keeps your profiles active, and the kind that actually grows your business. At Innovation by Design, we do the second kind.
We build social media strategies from the ground up — aligned to your brand, your audience, and your specific business objectives. Whether the goal is brand awareness, community building, lead generation, or establishing thought leadership in your sector, we build a content and engagement approach designed to achieve it — consistently, professionally, and at scale.
Our social media team covers every major platform: Instagram, Facebook, LinkedIn, TikTok, and X — understanding the specific content formats, audience behaviour, and algorithm dynamics that drive results on each one. We do not produce the same content for every platform. We build platform-specific strategies that maximise performance where your audience actually lives.
We handle everything: content strategy and planning, copywriting and creative production, scheduling and posting, community management and engagement, and monthly reporting on the metrics that tell you whether it is working.
Your social media should be building your business every day. If it is not, we need to talk.
What's Included
- Social Media Strategy and Platform Selection
- Monthly Content Calendar and Campaign Planning
- Copywriting, Graphic Design and Video Content
- Scheduling, Posting and Community Management
- Audience Growth and Engagement Monitoring
- Monthly Analytics Report and Strategy Review
Why Choose Innovation by Design for Social Media Management?
Strategy That Serves Your Business Goals
Every post we produce, every campaign we run, every piece of content we create is connected to a clear business objective. We do not post for the sake of staying active. We post with purpose — and we measure whether that purpose is being served.
Consistent, Professional, and Always On
Inconsistency is the silent killer of social media credibility. An account that goes quiet for three weeks tells your audience one thing: no one is really looking after this. IBD ensures your presence is consistent, professional, and active — every single week.
Creative That Stops the Scroll
The competition for attention on social media is fierce. Our creative team produces content that earns that attention — visually distinctive, on-brand, and written in a voice that sounds like you, at your best.
Results You Can See and Measure
We report on audience growth, engagement rates, reach, and the traffic and leads your social presence is generating for your business. Every month, you know exactly what is working, what we are improving, and what the plan is for the period ahead.
Recent Projects
Transform Your Business with Innovation by Design.
A decade of delivered work. One standard: Digital Without Compromise. If you are ready to build something that holds its own against the best in the world — the conversation starts here.
- Frequently Asked Questions
Got Questions? We’ve Got Answers.
Which social media platforms do you manage?
We manage Instagram, Facebook, LinkedIn, TikTok, and X. Our recommendation on which platforms to prioritise is always based on where your specific audience is most active — not on which platforms are currently trending or easiest to manage.
How many posts per week do you produce?
Our content packages are scoped to your specific needs and budget. We recommend a minimum posting frequency based on each platform’s algorithm and your audience expectations — and we brief you on the rationale before we start.
Do you create the visual content as well as the copy?
Yes — we handle both. Our social media team includes copywriters and designers who produce the full creative output: graphics, carousels, short-form video, and written copy. Everything produced in your brand’s visual and verbal identity.
Can you manage our existing accounts, or do we need to start fresh?
We can take over management of existing accounts or build new ones from scratch. For existing accounts, we begin with a full audit — assessing current performance, audience composition, content quality, and brand consistency — before developing a strategy that builds on what is working and addresses what is not.
How do you handle negative comments or a social media crisis?
Community management — including responding to negative comments and managing reputational risk — is part of our service. We have clear protocols for escalation, response tone, and resolution. For significant reputational issues, we work with you directly to manage the response appropriately.