- Our Expertise
Every Rand of Ad Spend Should Deliver a Return. Ours Does.
PPC advertising is one of the most powerful tools in digital marketing — and one of the most expensive to get wrong. IBD builds and manages Google Ads campaigns with the rigour and precision that the investment demands.
Service Overview
A poorly structured Google Ads campaign does not just underperform. It actively wastes budget — spending money reaching the wrong audience, at the wrong time, with a message that does not convert.
At Innovation by Design, we build paid search campaigns that do the opposite: precise targeting, compelling ad creative, conversion-focused landing pages, and relentless optimisation from the moment the first click lands.
Our PPC practice is built around one principle: your ad spend is a business investment, and it should return more than it costs. Every campaign we manage is structured around that accountability — with clear KPIs established upfront, transparent reporting on performance, and a continuous optimisation process that improves efficiency and return over time.
We manage Google Search, Display, Shopping, and YouTube campaigns — as well as paid social advertising across Meta and LinkedIn — giving you access to every major paid channel under one strategic roof.
Whether you are running your first paid campaign or taking over an existing account that is not performing, IBD brings the expertise to build it right and the discipline to keep it there.
What's Included
- Google Ads Account Setup and Campaign Architecture
- Keyword Research and Negative Keyword Management
- Ad Copywriting and Creative Development
- Audience Targeting and Bid Strategy Optimisation
- Conversion Tracking and Google Analytics Integration
- Monthly Performance Reports and Strategy Reviews
Why Choose Innovation by Design for Google Ads & PPC Advertising?
Research Before Spend — Every Time
We do not launch a campaign without understanding your market, your competitors' ad activity, and the specific search intent behind every keyword we target. That research is what separates a campaign that generates qualified leads from one that generates expensive, irrelevant clicks.
Zero Wasted Budget
We implement rigorous negative keyword management, audience exclusions, and bid adjustments from day one — eliminating the budget waste that plagues poorly managed PPC accounts. Every rand is working.
Conversion Is the Goal, Not Clicks
Clicks are a means to an end. We build every campaign with conversion as the primary objective — ensuring your landing pages, your ad messaging, and your audience targeting are all aligned toward the action that creates value for your business.
Complete Transparency
You always know exactly where your budget is going and what it is producing. Our monthly reports show spend, clicks, impressions, conversions, cost per lead, and return on ad spend — with a clear explanation of what changed, why it changed, and what we are doing next.
Recent Projects
Transform Your Business with Innovation by Design.
A decade of delivered work. One standard: Digital Without Compromise. If you are ready to build something that holds its own against the best in the world — the conversation starts here.
- Frequently Asked Questions
Got Questions? We’ve Got Answers.
How much should I budget for Google Ads?
There is no universal minimum — it depends on your industry, your competition, and your objectives. Competitive industries like legal, property, and financial services require higher budgets to achieve meaningful visibility. Less competitive local searches can deliver strong results on more modest budgets. We recommend a budget based on what it will realistically take to achieve your specific goals — not the number that is easiest to say yes to.
How quickly will I see results?
Unlike SEO, Google Ads can deliver results within days of a well-structured campaign launching. However, the first 4 to 6 weeks are a crucial optimisation period — gathering conversion data, refining audience targeting, and improving quality scores — after which performance typically improves significantly.
Can you take over an existing Google Ads account?
Yes — we do this regularly. We begin with a comprehensive account audit: assessing campaign structure, keyword strategy, quality scores, wasted spend, and missed opportunities. We then present our findings and a clear plan before making any changes.
What is a Quality Score and why does it matter?
Google’s Quality Score measures the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score means you pay less per click for better ad positions — directly improving your return on ad spend. Improving Quality Scores is one of the highest-leverage optimisations we make in every account we manage.
Do you manage social media advertising too?
Yes. In addition to Google Ads, we manage paid advertising on Meta (Facebook and Instagram) and LinkedIn — platforms that complement paid search with audience-based targeting and brand-building at scale. Many of our clients run combined Google and social campaigns for a full-funnel paid strategy.