Frequently Asked Questions
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- Frequently Asked Questions
Your Questions. Our Honest Answers.
What exactly does Innovation by Design do?
We are a full-service digital agency — which means we handle every dimension of your digital presence under one roof.
Web design and development. UI/UX design. Digital marketing. Search engine optimisation. Google Ads and PPC. Brand strategy and identity. Social media management. Photography and videography. Website maintenance. Lead generation.
What makes IBD different from other digital agencies in South Africa?
The honest answer: our track record.
76% of our new clients come from a direct referral from an existing one. That is not a stat we calculated to put in a pitch deck. It is what happens when you spend a decade not letting people down.
You cannot manufacture a referral rate. You earn it — one delivered project at a time.
Do you work with international clients?
Yes — and we do it well.
Our work is currently live in 10+ countries across South Africa, the rest of Africa, Europe, and North America.
We are built to operate as a seamless digital partner for organisations anywhere in the world. Remote collaboration is not a compromise for us — it is how a significant portion of our best work has been delivered.
How long does a website project take from start to launch?
Honestly — it depends on the scope. And any agency that quotes you a timeline before understanding your scope is guessing.
What we can tell you is this: after our initial discovery and scoping session, we provide a clear, detailed project timeline with milestones, delivery dates, and review windows. And we stick to it.
As a general guide:
- A professionally designed corporate website: 6 to 10 weeks from sign-off to launch.
- A custom web application or platform: 10 to 20 weeks depending on complexity.
- A full e-commerce build: 8 to 14 weeks from sign-off.
How much does a website or digital marketing campaign cost?
We do not publish fixed prices — and there is a good reason for that.
Every organisation we work with has a different scope, a different level of complexity, different technical requirements, and different definitions of success. A package built for a startup is not the right solution for a corporate enterprise. And vice versa.
Do you offer ongoing support after a project launches?
Always. A launch is not the end of our engagement — for most clients, it is the beginning of the most valuable part of the relationship.
We offer:
Website Maintenance Packages Security monitoring, software updates, performance optimisation, backups, bug fixes, and content updates — so your platform stays fast, secure, and current without your team having to manage it.
Performance Marketing Retainers Ongoing management of your Google Ads, SEO, social media, and digital marketing campaigns — with monthly reporting and quarterly strategy reviews.
Strategic Advisory Partnerships For organisations that want a long-term digital thinking partner, not just a service provider — we offer ongoing advisory engagements where we sit alongside your leadership team and help shape your digital decisions over time.
Our 99.95% platform uptime record exists precisely because we take ongoing support as seriously as we take the initial build.
Can you handle large-scale or enterprise-level digital projects?
Enterprise-grade work is exactly what IBD is built for.
Our team carries 55+ years of combined experience across digital strategy, full-stack development, cloud infrastructure, performance marketing, and brand identity.
We have delivered complex, multi-phase digital projects for organisations operating across multiple countries — including institutional platforms, membership ecosystems, marketplace environments, and multi-channel digital marketing programmes.
Our platforms run at 99.95% uptime. Our projects are managed with structured methodology — scoped phases, milestone sign-offs, and delivery accountability at every stage.
If your project has moving parts, tight deadlines, multiple stakeholders, and zero tolerance for underperformance — you are describing exactly the kind of project IBD was built to deliver.