Google Ads management in South Africa where every rand is accounted for.
We build and run Google Ads campaigns that aim at calls, forms and sales, not clicks. You see the numbers every month, and the ad budget stays in your account.
Six ways ad money gets wasted.
Without conversion tracking, you cannot tell which ads bring in business.
Ads show for searches that bring in clicks and no customers.
Ads appear outside the areas you serve, or miss the ones you want.
A good click lands on a slow, unclear page and leaves.
Campaigns that nobody looks at weekly drift off course.
Reports full of impressions and clicks, with no cost per enquiry.
The campaigns we manage.
Ads for people who are already looking for what you sell.
Product ads for online stores, built from your product feed.
Automated campaigns across Google, used when your tracking is solid.
Reaching people earlier, when awareness matters more than the click.
Paid social, alongside search, when your customers are there.
Ads that bring back visitors who did not enquire the first time.
Fixed in this order, every time.
We look at the account, or plan a new one, and check what is being measured.
We set up tracking so every call, form and sale is counted.
We build the campaigns and check them every week, not every month.
You get a monthly report with cost per enquiry and what we will change next.
Spending on ads already? Let us look.
Give us view access to your Google Ads account and we will tell you what is working and what is not. It is free, and there is no obligation to move.
What we check first, and what we will talk you out of.
The first things we look at
- Whether each call, form and WhatsApp click is counted once, and only once
- The search terms report, to see what people typed before they clicked
- Location settings, so you pay for people in your area and not people merely interested in it
- Whether your own brand name is flattering the numbers
- Where each ad sends people after the click
What we will talk you out of
- Performance Max before tracking is solid
- Sending every ad to the homepage
- Judging a campaign after seven days
- Spreading a small budget across five campaigns
- Buying clicks for your own name and calling it growth
Google Ads, answered.
How much should I spend on Google Ads?
We manage ad budgets from R8,000 a month. Beyond that it depends on what a customer is worth and how competitive your market is, and we will tell you honestly whether your budget is enough.
What do you charge?
Our fee is a percentage of your ad budget, quoted to fit your situation because every budget is different. Ad spend is paid directly to Google and never passes through us.
Can you take over an existing account?
Yes. We start with an audit and tell you what is working, what is wasting money and what we would change.
Do you build the landing pages too?
Yes. Ads work better when the page after the click matches the ad, so we can build or improve those pages.
How do I know it is working?
We set up conversion tracking first, so calls, forms and sales are counted. You get a monthly report and can see the account at any time.
Do you run Meta and other ads?
Yes. We run Meta campaigns too, and we will recommend the mix that suits your business.
Let us talk about your ads.
Tell us what you sell and what a new customer is worth. We will tell you what it takes.