Content marketing that answers what customers ask.
Articles, pages and emails written for the people who buy from you. They get found on Google, they build trust before the first call, and they are written in your voice.
Six things we write and produce.
Articles built around what your customers search for, in plain language.
Clear service and location pages that turn searches into enquiries.
Short stories of problems you solved, with results you can stand behind.
Regular emails to customers and prospects, in your voice.
Ideas and scripts for short videos that explain your business.
Admissions guides, news and stories that help a parent picture their child at your school.
From question to published page.
We find what your customers search for and ask.
We agree a list of topics in order of priority.
We draft in your voice and send it for approval.
We publish, add it to the site and watch what it brings in.
Content works best next to SEO.
Content gets found when your site is set up for search. We do both together.
How we decide what to write.
The best topics are the questions your own sales team hears every week. We start there, then check what people search for.
A page for each service and each area you cover beats one long page trying to do everything. It is easier to read and easier for Google to match.
An older page that already gets visits is worth updating before you write a new one. A few corrections often do more than another article.
Content marketing, answered.
What is content marketing?
It is writing and making things that answer the questions your customers ask, so they find you on Google, trust you before they call and know what to expect.
What do you write?
Articles, service pages, location pages, case studies, email newsletters and scripts for short video.
Will you write in my voice?
Yes. We start with how you talk about your business and keep to it, and you approve everything before it goes live.
How much does it cost?
Content is quoted monthly or per project, depending on how much you need. We quote after a conversation.
How does content help SEO?
Each article or page is a chance to appear when someone searches for what you sell. Over time they add up.
Do you do content for schools?
Yes. For schools we write for parents: how admissions work, what a day looks like and what makes the school different.
Let us talk about your content.
Tell us who you want to reach. We will tell you what to write.