We help schools attract the right families and turn their enquiries into enrolments. Strategy, website, admissions, advertising and reporting, all pulling in the same direction. Our founder started his digital career inside schools, so we know how parents decide and where enquiries get lost.
Forms land in an inbox nobody checks and WhatsApp messages sit unanswered. A parent who waits three days has often called the next school.
When a family searches for schools in your area, you are not on the first page, and your ads, if you run any, are not aimed at them.
The principal, the office and a parent volunteer all post things. Nobody owns the plan.
Applications arrive on paper, email and WhatsApp, and staff retype all of it.
Old fees, last year’s calendar and photos from a decade ago tell parents that nobody is paying attention.
Which ads, posts or referrals brought in last year’s intake is anyone’s guess.
You can take all of it or just the parts you are missing. We start by looking at how families find and join your school today.
Who your families are, what makes your school the right choice, and a plan for the year around your admissions calendar.
A fast, clear site that answers what parents ask first: fees, dates, ethos, how to apply. New, redesigned or refreshed.
Online forms, automatic replies, follow-up reminders and one view of where every family is in the process.
Local search, Google and Meta campaigns for admissions season, and social media that shows the school as it really is.
Real pictures of your classrooms, staff and pupils, and the stories that help a parent picture their child there.
Portals and links to your school management system, plus a monthly report on enquiries, applications and cost per enquiry.
A website refresh, a cleaner admissions form and faster replies to enquiries. For schools whose foundations are sound but tired.
A new website, an online admissions system and parent portals, connected to the tools your office already uses.
Admissions season advertising, search, social media and content, run by us each month and reported in plain numbers.
Enrolment strategy and all of the above, led by us every month. A senior marketing head without the full-time salary.
About the Fractional CMO →By redesigning online application processes and admissions policies, we have helped schools bring in over R250,000 in revenue each. Our founder built his early career inside educational institutions as a digital transformation practitioner, before starting Innovation by Design in 2016.
We start with how your school enrols students today and where families drop out. The website, the ads and the systems come after that.
We review your website, enquiries, admissions process, advertising and the schools around you. You get a written report, a walkthrough and a 90-day plan. If you continue with us within 30 days, the fee is credited.
Your website, online admissions, Google and Meta advertising, local search, social media, photography and video, and the reporting that shows which of them brought in families. We build the parts your school is missing and run the ones you need help with.
A simple school website starts at R6,000. Admissions systems and larger sites are quoted after a conversation about how your school runs. Ongoing marketing is a monthly fee based on what you need, and ad spend is paid directly to the platforms.
Often yes. Tell us which system you use and we will check what it connects to before we quote.
Yes. We run Google Ads and Meta campaigns aimed at parents in your area, and report on enquiries and cost per enquiry.
Yes. We are based in Johannesburg and work with schools across South Africa.
With a conversation, or a Marketing Diagnostic. Either way you get a straight answer on what to fix first.
Tell us where your school is today and where you want it. We will tell you what to do first.