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Build · Grow

Seven branches. One brand, found on Google.

Truss Master has been pressing roof trusses for two decades. We built their first website years ago, rebuilt it in their black and white brand this year, gave every branch its own page, and we are now taking them onto LinkedIn and Google Ads.

WebsiteDesign systemLocal SEOLinkedInGoogle Ads
Truss Master, Roofs you can trust
7branches across South Africa
~2,400roofs a year
20 yrspressing trusses
~120people

Figures from Truss Master’s own website.

01About six years ago · The first website

Where it started: yellow, red and white.

About five or six years ago, Truss Master asked us to build their first website. Back then the brand was yellow, red and white, so that is what we built it in.

Delivered

Illustration of the first site.

02About a year later · The rebrand

They went black and white.

About a year later, Truss Master moved to a more premium black and white identity, with the new truss mark and the line “Roofs you can trust”.

Drag the handle to see how far the brand moved.

Old brandNew brand

Illustration of the old and new brand.

032026 · The refresh

One design system, on every page.

Early in 2026 they came back wanting Google Ads. Before the ads went live, we made sure the website was ready to welcome everyone they would send.

We took their black and white brand and applied it across the whole website: the same colours, type, buttons and layouts everywhere, so every page looks like Truss Master.

Live
Colour
TypeAa
Buttons
Get a quoteFind a branch
Applied to
Home ✓Products ✓Branches ✓
042026 · Branch pages

Seven branches, seven pages.

Someone searching for roof trusses in Rustenburg should land on the Rustenburg branch, not a generic contact page. So every branch got its own page, written and built to be found in local search.

Tap a branch on the map.

05Right now · LinkedIn and Google Ads

Now we turn the lights on.

With the website ready, we are building their LinkedIn presence for builders, developers and quantity surveyors, and their Google Ads campaigns are about to launch.

We will report the results here in rands and enquiries, not clicks.

In progress
Results land here once the campaigns are live: enquiries, cost per enquiry and branch page visits from search.
Everything we did

The work, start to now.

First websiteBuilt in the original yellow, red and white brand

Done

Website refreshBlack and white design system across every page

Done

Seven branch pagesOne search-ready page per branch

Done

LinkedIn presenceCompany page and content

In progress

Google AdsSearch campaigns by branch

Launching
Next on the map

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